Casava Microinsurance Limited

Lagos, Nigeria

Content & Community Specialist

  • Casava Microinsurance Limited
  • Full time

About Company

Who we are: Casava, an Insurtech in the Nigerian space is reimagining how insurance should impact lives. Our vision is to make insurance commonplace for individuals and small businesses in Nigeria a ... Read more

Job Description/Responsibilities

What we are looking for: We are looking for an experienced Community manager to join our team. If you are a tech-savvy professional, experienced in social media, PR and promotional events, we would like to meet you. Our ideal candidate has exceptional oral and written communication skills and is able to develop engaging content. You should be a ‘people person’ with great customer service skills and the ability to moderate online and offline conversations with our community. Ultimately, you should be able to act as the face and voice of our brand and manage all community communications Key Responsibilities: In this role, you’ll be responsible for; • Develop and execute a content calendar that aligns with brand goals and audience needs. • Create engaging content for blogs, social media, newsletters, and other digital platforms. • Collaborate with the design and marketing teams to produce multimedia content (videos, graphics, infographics). • Ensure all content aligns with brand voice, tone, and messaging guidelines. • Optimize content for SEO, engagement, and lead generation. • Manage and grow our online communities on platforms like Instagram, Facebook, LinkedIn, Twitter, and others. • Actively engage with followers, respond to comments, and foster meaningful conversations. • Develop strategies to encourage user-generated content and brand advocacy. • Monitor community sentiment and provide insights or recommendations based on feedback. • Address customer concerns promptly and escalate issues when necessary. • Track content and community engagement metrics to measure success. • Provide regular reports and insights on content performance, audience growth, and community sentiment. • Use data to refine content strategies and improve engagement. • Work closely with marketing, sales, and product teams to support campaigns and initiatives. • Stay updated on industry trends, competitor activities, and platform changes to keep strategies current. • Brainstorm and propose creative ideas to enhance content and community growth.

Job Requirements

• Proven work experience in Content and Community Management • Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter) • Ability to identify and track relevant community metrics (e.g. repeat attendance at events) • Excellent verbal communication skills • Excellent writing skills • Editing and content design skills • Hands on experience with social media management for brands • Ability to interpret website traffic and online customer engagement metrics • Knowledge of online marketing and marketing channels • Attention to detail and ability to multitask

Skills

  • Attention to detail
  • Communication
  • Customer Service
  • Editing
  • Management
  • Marketing
  • Online Marketing
  • Sales
  • Writing
Job Details

Industry

Banking, Finance and Insurance

Experience Level

Mid-Level (2-8y experience)

Job Timing(s)

Monday to Friday

Vacancies

1

Additional Benefits
  • Lunch
  • Health Insurance